
Ready To Make A Difference?
To be part of a united people movement dedicated to the forever freedom of innocent children imprisoned in modern slavery and sexual exploitation.
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Working Together For
Freedom

The Forever Freedom Movement is dedicated to ensuring that every child experiences the safety, love, and freedom they deserve. Too many innocent lives are trapped in a world they should never have known—but together, we can change that.
This movement is about more than just rescue. It’s about restoration, prevention, and lasting transformation. By working together, we not only free children but also support their healing, empower their futures, and create a world where no child is ever at risk of exploitation.
Every contribution, every action, and every shared story brings us closer to a future where every child is valued, protected, and free. This is more than a cause—it’s a movement of people who believe in hope, love, and the power of community to create lasting change.
Join us in building a world where Forever Freedom is a reality for every child. Because every child matters.


Join us in bringing freedom to innocent children - imprisoned in places no child should ever be.

Forever Freedom
By standing together, we each play a vital role in turning hope into action, ensuring that every child has the chance to experience a life free from fear and captivity.
The Forever Freedom Movement, powered by SOULU, is dedicated to raising sustainable, ongoing support for organisations working tirelessly to rescue, restore, and protect vulnerable children.
Through this People Movement, advocacy becomes action, and every contribution leads to real, lasting change.
Belong to something greater. Welcome Button Heart into your life. Share the story. Be part of the movement that turns compassion into freedom.
Introducing...

Button Heart
The Braveheart of Bears
Button Heart was born with a mission—to be welcomed into the hearts and homes of those who believe every child deserves to be safe, loved, and free.
Trapped in a box upon arrival, Button Heart reflects the innocent children who wait in silence, longing to be seen, rescued, and restored. Longing to be Forever Free.
Welcoming Button Heart is more than an act—it’s a statement. It’s opening the heart, not just to this likable and lovable bear, but to the children who should never have been imprisoned in places no child should be.
Together, we restore hope. Together, we become a voice for those who need us most.


Join us in our vision to make Button Heart the worlds most loved, photographed, shared
and talked-about bear.

Join The Cause And Get
Rewarded!
By supporting the Forever Freedom Movement with a regular Belonging Fee or sharing your Button Heart Bear online, you can make a difference and enjoy exclusive rewards from our partnered brands!
Belonging Fee
With an additional Belonging Fee, members gain access to thousands of offers. From everyday savings to exclusive deals, cashback, discounts and more!
Button Heart Bear
Showcase your creativity by sharing photos with Button Heart. Each photo you share unlocks exclusive gifts of appreciation from sponsoring brands.





About
THE Forever Freedom
MOVEMENT & SOULU


The Forever Freedom Movement is a mission-driven initiative dedicated to ensuring that every child experiences the safety, love, and Forever Freedom they deserve.
Rooted in action, advocacy, and community engagement, the movement provides a tangible way for people to make a lasting impact on young lives.
At its heart, SOULU People Movements power this mission, uniting individuals, brands, and businesses to create sustainable change. Through SOULU’s cause-driven system, advocacy transforms into action, commercial innovation fuels purpose, and people come together to support a world where no child is left behind.
This is more than a movement—it’s a community built on compassion, empowerment, and shared purpose. Every effort, every voice, and every act of support contributes to a future where hope is restored, dignity is upheld, and freedom is forever.
Together, we rescue. Together, we restore. Together, we create Forever Freedom.

JOIN THE MOVEMENT!

Join us in the fight to give millions of innocent lives a future free from fear, pain, and captivity. Together, we will bring lasting change and create a world where freedom is not just a dream, but a reality.