This movement is about more than just rescue. It’s about restoration, prevention, and lasting transformation. By working together, we not only free children but also support their healing, empower their futures, and create a world where no child is ever at risk of exploitation.

Every contribution, every action, and every shared story brings us closer to a future where every child is valued, protected, and free. This is more than a cause—it’s a movement of people who believe in hope, love, and the power of community to create lasting change. Join us in building a world where Forever Freedom is a reality for every child. Because every child matters.

The Forever Freedom Movement, powered by SOULU, is dedicated to raising sustainable, ongoing support for organisations working tirelessly to rescue, restore, and protect vulnerable children.

Through this People Movement, advocacy becomes action, and every contribution leads to real, lasting change.

Belong to something greater. Welcome Button Heart into your life. Share the story. Be part of the movement that turns compassion into freedom.

Trapped in a box upon arrival, Button Heart reflects the innocent children who wait in silence, longing to be seen, rescued, and restored. Longing to be Forever Free.

Welcoming Button Heart is more than an act—it’s a statement. It’s opening the heart, not just to this likable and lovable bear, but to the children who should never have been imprisoned in places no child should be.

Together, we restore hope. Together, we become a voice for those who need us most.