Purchase Button Heart: Born to Lead, Born for Love

Button Heart was no ordinary bear. From the moment he came to life in the Promised Land of Bellingen, his heart was filled with an unshakable love for people—especially children. He saw their joy, their innocence, but also their suffering. He could no longer stay silent.

Born to be a leader, Button Heart knew his purpose—to rise and unite people as one powerful voice. A voice of forever freedom for children trapped in places no child ought to be. With every rescue, every photo experience posted, every story shared, and every hand that holds him, he carries their hope. He leads a movement, not just of bears, but of hearts. Together, we rise.